Chances are that you found this through a web search of some kind, and are looking for the 'secret' to making your future better, by becoming an entrepreneur of some kind.
It's a good bet that you are a beginner, and want as much information as possible, and do not want to pay for it. Good - you have come to the right place.
Any business venture, either online or a 'bricks-and-mortar' enterprise, must do one simple thing: Fill a need. The more needs it fills, or the better needs it fills, the more successful it becomes.
What is your need, and how are you going to fill it?
Every business requires customers: people who will pay for the answer to their need. Who has a need that requires an answer? Where are they? What are they currently doing about it? When do they require it to be done? Why do they need a new answer.
These simple '5W's' are the basis of almost every conversation in our lives. Can you answer them?
It's time to start making lists. Answer each of these questions with four businesses that you know, or have heard of, and see how established businesses have answered them. Think basically, not advanced thought: McDonald's sells cheap food, BECAUSE PEOPLE WANT IT. They have been moving toward a faster, more mobile lifestyle for over 40 years, and now require food that is filling (if not exactly wholesome!) NOW - not the traditional way of eating.
Answer these questions, and put your business ideas to the test, because your first sober, cold-light-of-day, question is more basic than you think but it is often overlooked.
Should this business be launched at all?
More soon....
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